ICO Launch

An Initial Coin Offering (ICO) is used by startups to bypass the rigorous and regulated capital-raising process required by venture capitalists or banks. It is an unregulated means by which funds are raised for a new cryptocurrency venture.

BREAKING DOWN ‘ICO’

When a cryptocurrency startup firm wants to raise money through an Initial Coin Offering (ICO), it usually creates a plan on a whitepaper which states what the project is about, what need(s) the project will fulfill upon completion, how much money is needed to undertake the venture, how much of the virtual tokens the pioneers of the project will keep for themselves, what type of money is accepted, and how long the ICO campaign will run for. During the ICO campaign, enthusiasts and supporters of the firm’s initiative buy some of the distributed cryptocoins with fiat or virtual currency. These coins are referred to as tokens and are similar to shares of a company sold to investors in an Initial Public Offering (IPO) transaction. If the money raised does not meet the minimum funds required by the firm, the money is returned to the backers and the ICO is deemed to be unsuccessful. If the funds requirements are met within the specified timeframe, the money raised is used to either initiate the new scheme or to complete it.

Early investors in the operation are usually motivated to buy the cryptocoins in the hope that the plan becomes successful after it launches which could translate to a higher cryptocoin value than what they purchased it for before the project was initiated. An example of a successful ICO project that was profitable to early investors is the smart contracts platform called Ethereum which has Ethers as its coin tokens. In 2014, the Ethereum project was announced and its ICO raised $18 million in Bitcoins or $0.40 per Ether. The project went live in 2015 and in 2016 had an ether value that went up as high as $14 with a market capitalization of over $1 billion.

ICOs are similar to IPOs and crowdfunding. Like IPOs, a stake of the startup or company is sold to raise money for the entity’s operations during an ICO operation. However, while IPOs deal with investors, ICOs deal with supporters that are keen to invest in a new project much like a crowdfunding event. But ICOs differ from crowdfunding in that the backers of the former are motivated by a prospective return in their investments, while the funds raised in the latter campaign are basically donations. For these reasons, ICOs are referred to as crowdsales.

Generate Content and Documentation
We help you to put together a well-developed landing page, a prototype or a roadmap to prove that you will be able to complete the project, an advisory board who can provide the proof of concepts to you potential investors
Bounty Program
The Bounty program dedicates a certain part of the tokens to incentivise people to market the token for you. These could be influencers within your space who will have to be rewarded when your ICOs succeed.
Pre-Sale/Public ICO
Launch of the Smart Contract definition consist of various attributes like Ownable, Mintable, Burnable, Transferable Soft Cap, Hard Cap, Bonus, and refund. The classification of the token whether it is currency, service or equity token determines whether the token can be marketed in certain jurisdictions.
White Paper Drafting
White Paper is the most important document which should be precisely written to explain the platform. Also a coloured paper or a 2 pager to allow non-technical people to determine what you are selling.
Listing Services
We boast about being one of the leading ICO listing service companies, who take up all the responsibilities right from the beginning to the very last of project completion.
ICO Marketing Services
Suppose you are hunting for consultants, our alpha geek will formulate the best possible course for your ICO and implement digital marketing strategies to ensure you a successful ICO launch.