Digital Marketing Training

We are one of the leading Digital Marketing Training Institutes in India. We offer customized Digital Marketing courses for all those who are interested in taking their career to the next level by leveraging Digital Marketing. We are one of the best in Industry with certified professional trainers. A well-structured and comprehensive course content covering all aspects of Digital Marketing is designed by industry leaders. We instruct students with the latest techniques in the world of digital marketing.

 

Who Should Attend Digital Marketing Course?
  • Professionals who need to understand Digital Marketing or get more out of their Digital channels.
  • Anyone responsible for developing or implementing organization’s online strategy.
  • Traditional marketers who want to fast-track their marketing career or enter the digital world.
  • Entrepreneurs who need to maximize online channels for growing their business.
  • Students who want to gain knowledge on Internet Marketing and increase their job opportunities.

 

Why Choose Digital Marketing As Career?
  • As a career option, digital marketing is very beneficial.
  • Professionals in the industry get a lot of advantages with great job opportunities.
  • The learning period is brief and easy
  • It is an Innovative and Interesting job
  • You get to choose your work scope
  • Start Career without any help

 

Digital Marketing Course Objective
  • The objective of the course is to help participants to understand digital marketing methods, from a variety of perspectives-as analysts, consumers and entrepreneurs.
  • The emphasis in this course will be on developing fundamental concepts along with practical application.
  • We expect participants of this course to start working independently as internet marketing experts.
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Digital Marketing Course

$600

Course Curriculum

  • Digital Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • PPC Advertising (Google AdWords)
  • Google Analytics
  • Affiliate Marketing
  • E- Mail Marketing
  • Mobile Marketing
  • Content Marketing
Digital Marketing Overview

 

  • Introduction to Digital Marketing
  • Inbound & Out Bound Marketing
  • Digital Marketing & Traditional Marketing
  • Digital Marketing Benefits
  • Digital Marketing Platforms and Strategies.
  • Defining Marketing Goals
  • Latest Digital Marketing Trends
Digital Marketing Training Structure

 

  • The course is divided into 9 modules. Each of the modules have a unique content, focus and objective.
  • Each modules will be lead by  expert from industry and will have assignments relevant to it.
  • Once a module is completed, the student will automatically progresses to the next module.
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Search Engine Optimization
Introduction to Search Engine Optimization

 

  • How search engine works
  • Components of Search Engines
  • Google Algorithms
  • Google Results Page
  • Latest Updates in Google
  • SEO Factor
  • Page Rank
Keyword Research & Competition

 

  • Introduction to Keyword Research
  • Types of keywords
  • Keywords Research Methodology
  • Business Analysis & Categorization
  • Google Keyword Planner
  • Market Research & Analysis
  • New Keyword Ideas
  • Competition Analysis
  • Finalizing the keywords List
On Page Optimization

 

  • Introduction to On Page Optimization
  • URL Optimization
  • Title Tag Optimization
  • Meta Tag Optimization
  • Content Optimization
  • Keyword Management
  • H1 / H2 / H3 tag Optimization
  • Anchor tag Optimization
  • Image Tag Optimization
  • SEO Friendly URL Optimization
Off Page Optimization

 

  • What is link Building
  • Types of Link Building
  • Do Follow Vs. No Follow
  • Link Building Guidelines
  • Link Analysis Tool
  • Directory Submission
  • Social Bookmarking
  • Blogging & Commenting
  • Blog Creation
  • Question & Answers
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Social Media Marketing
Introduction to SMM

 

  • What is Social Media?
  • SMM Vs SMO
  • Benefits of using SMM
  • Social Media Statistics
  • Why use Social media Marketing
  • Impact of Social Media in SEO
Twitter Marketing

 

  • What is Twitter?
  • Benefits of Twitter
  • Types of Tweet And Statistics
  • Content for Twitter
  • Post your First tweet
  • Twitter Contests
Facebook Marketing

 

  • User engagement metrics
  • Facebook Insights
  • Facebook Groups
  • Facebook Page Creation
  • Facebook Advertising
  • Creating Campaigns
LinkedIn Marketing

 

  • What is LinkedIn?
  • Benefits of LinkedIn
  • Create LinkedIn Profile
  • Optimizing the profile
  • Skills & Endorsements
  • Recommendations in LinkedIn
Google + Marketing

 

  • Benefits of Google+ in SEO
  • Creating Profile
  • Managing Connections
  • Creating Google + Page
  • Types of Page
  • Posting on Google +
Youtube Marketing

 

  • What is Video Marketing
  • Creating you Tube Channel
  • Create Video Marketing Strategy
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PPC Advertising Google AdWords
  • Introduction to Paid Marketing
  • Google Account Setup
  • Ad words Account Structure
  • Account Structure
  • Campaign Settings
  • Ad Groups Setup
  • Keywords Match Types
  • Keywords Research Tool
  • What is Quality Score
  • Factors to improve Quality Score
  • Types of CPC’s
  • Bidding Strategies
  • Ad Formats
  • Ad Guidelines
  • Ad Extension
  • Tacking Performance
  • Optimizing Search campaigns
  • Creating Display Campaign
  • What is Display Advertising
  • How Display Ads works
  • Benefits of Display Advertising
  • Creating a Display Campaign
  • Bidding Strategies
  • Targeting Option in Display Network
  • Optimizing Display Campaign
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Google Analytics
  • What is Analytics?
  • How to Google Analytics Works
  • Google Analytics Account Structure
  • How to add analytics code in website
  • How to setup goals
  • Different Types of goals
  • Key Performance Metrics In Analytics
  • Understanding Bounce And Bounce rate
  • Difference between exit rate and bounce rate
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Affiliate Marketing
  • What is Affiliate Marketing?
  • Changes in affiliate marketing industry over the year
  • Affiliate marketing scenario in India
  • Different ways to do Affiliate Marketing
  • Affiliate Marketing Payments models
  • Best Resource of affiliate marketing
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E- Mail Marketing
  • What is E-mail marketing?
  • Importance of Email marketing
  • Introduction to Mail Chimp
  • Mail Chimp Pricing Structure
  • Account setup and Settings
  • Email Marketing Strategy
  • Types of E-mail Marketing Campaign
  • How to do Bulk emailing?
  • Creating Email an Email Campaign
  • What is Newsletters
  • Design Newsletters
  • Reports
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Mobile Marketing
  • Fundamental of Mobile Marketing
  • Benefits Of Mobile Marketing
  • Creating Mobile website
  • App Creation Strategy
  • Mobile Search Ads
  • SMS Marketing
  • Mobile App Install Campaign
  • Targeting Options in Mobile Apps
  • Conversion Tracking
  • Reporting in Mobile Ads
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Content Marketing
  • What is Content Marketing?
  • Objective of Content Marketing
  • Keywords search for content ideas
  • Optimizing content for search engines
  • How to Market Your Content